─ Being cost efficient in everything we do.

• We maintain a precisely calculated and computerized cost structure for both the short-term and the long-term.
• We seek out the best value for ClipsShop in our relationships with suppliers.
• We are keen to eliminate unnecessary usage of resources in order to provide most affordable prices for our customers.
• We focus on what is important.

─ Delivering unmatched value to our customers.

• We simplify everything for our customers as they work with us without sacrificing fun.
• We listen to our customers and understand their needs.
• We plan ahead to deliver easy, quick and cost-effective solutions.
• We continuously look for new ways to improve our products, services and processes.

─ Our employees make the difference.

• We realize our priorities and ultimate goals.
• We strive to do our part every day.
• We work hard, celebrate our successes, have fun and learn from our failures.

─ Teamwork brings success.

• We believe teamwork leverages our individual strengths.
• We are committed to common goals.
• We expect everyone to actively participate in the ClipsShop team.
• We openly communicate up, down, and across the organization.
• We value the diversity of our workforce.
• We willingly share our resources.

─ Integrity is our fundamental value.

• We believe integrity is the foundation of our individual and corporate actions, which in turn drives an organization of which we are proud.
• We are responsible corporate citizens committed to the health and safety of people, protection of the environment, and compliance with laws, regulations, and company policies.
• We are honest, trustworthy, respectful and ethical in our actions.
• We honor our commitments.
• We are accountable for our actions, successes and failures.